Link building tactics

There are many ways to get links. The right tactic for you depends on the resources you have at your disposal, as well as the industry in which you operate. Industries that are more established and competitive often require you to take a fairly aggressive approach to link building, and you

Posted 2 months ago in Other.

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Marco Hoover

Guest blogging is the process of contacting other Web sites to see if they will publish some of the content you write on their blog. While this is often an effective way to get links with high-quality content, Google is cracking down on marketers who abuse this tactic with low-quality content and over-optimized anchor text.

As guest blogging became a more common tactic, it became more and more automated and the quality of posts declined significantly. Google noticed. Matt Cutts, former head of Google's anti-spam team, wrote a post in 2014 in which he said we could "crack it: guest blogging is over." This remains true today: If you produce large-scale content and promote it as guest posts, you're unlikely to achieve long-term success.

At the same time, it's important to focus on quality and spend time writing content for the third-party Web sites where your audience hangs out online. If you guest blog in this way, the value can go beyond the link itself and include things like brand representation and link clicks to your site.

In this Friday board from Garrett French, you'll learn in detail how to do guest blogging the right way.

The Internet is overflowing with broken links. Often these broken links exist on valuable, high-quality pages. Building broken links is a very popular practice that helps webmasters fix broken links by giving them an excellent alternative for links.

Although the specifics may vary, the basic process is as follows:

Examine non-performing links and find good targets

Create content to replace content that no longer exists

Distribute and promote that content

Here's an example. You run a dairy testing company and want to create links to your science resource pages. The university in your area has an older dairy resource page, but many of the links don't work. You kindly contact the webmaster to point out the broken links and helpfully suggest your new and current resource as an alternative. The university webmaster then links to your page of dairy resources.

This process can be repeated over and over again. Sometimes you use existing content as an offer to replace the broken links, and sometimes you create new content specifically for this pu

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